The Best

Be The Best Blog with Bo Eason

Storytelling Expert, Former NFL All Star, Broadway Playwright & Motivational Speaker Helping You Achieve Greatness

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Why No Coach At All Is Better Than the Wrong Coach


A second-rate coach can’t help you, even if they sincerely want to. Why? Because they simply don’t know what it takes to get to the top. So if you want to be The Best, you need to find a coach whose been there, one who’s surrounded by people they’ve coached to the top, too. In […]


Merry Christmas from the Easons!


What do the holidays mean to you? For me, it’s a time of year to slow down (a little) and spend quality time with family. (And share a few laughs, as you’ll see in the video!) This is especially true on Christmas morning, when we sit down and open all our presents together. I can’t […]


Why impossible dreams are the BEST dreams


When you do the math, it turns out that, statistically, 0.03% of the boys playing high school football will make it to the NFL. Some kids would read that statistic and hang up their cleats. Other people (like me) would rub their hands together with glee. I LOVE an impossible dream. Why? Because these kinds […]


When Other People Don’t Want You to Change


When you’re on a mission to be The Best, you have to make some changes in your life. And, at some point, you’re going to get some “push back” from the people who love you. It’s definitely going to happen at some point. Whether you’re incorporating strategies you discovered at Personal Story Power or putting […]


Happy Thanksgiving


Our community has experienced a lot in the last few weeks—the Borderline tragedy, then the Woolsey fires. Through it all I am grateful for my family, and the tremendous heroes who put their lives on the line every day to protect us. Which is exactly why Dawn and I grabbed the kids and made an […]


Fighting for Childrens’ Dreams


“When other kids complain, Easons train.” We love our kids fiercely and we push them to chase their dreams, just like I push my community members like you to be The Best. In a world that offers so many distractions—celebrity, video games, Gucci backpacks—it can be hard to stay focused. In this video, Dawn and […]


How to Cultivate a Great Relationship


I wouldn’t be where I am, or who I am, without my wife, Dawn, and the strength of our relationship. I wouldn’t have the business I have. I wouldn’t have the three amazing kids I have. I simply wouldn’t have the life I have. At a recent event, one of our audience members asked Dawn […]


Getting started before you’re the best


I’ve been obsessed with being The Best my whole life, in every role I embrace. Whether I’m being a father to my children, a husband to my wife Dawn, a friend to my colleagues or a speaker in front of a crowd of tens of thousands of people, I give everything I have. But it […]


How to Tell a Personal Story That Translates to New Clients


I tell a lot of personal stories when I speak. I even tell one about something that happened at a preschool birthday party I attended with my wife and son. I tell these stories for a reason: I know that they’re laying the groundwork that influences potential clients to work with me. If you’re feeling […]


How to Get Hired as a Speaker and Consultant


There are a few key things you need to do if you want to book more engagements, either as a speaker or a consultant. When I first started out, I didn’t know any of these things. Luckily, I had a few people in my corner who went to bat for me: my fierce and determined […]