There’s one thing that will make you instantly more compelling to your audience. But the funny thing is, whenever this one thing comes into our lives, we can’t wait to get it out. In the video above, I’ll ask you to make a mindset shift, to look at something that may feel like a curse […]

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Distractions are everywhere today. Texting, Facebook, shiny objects, celebrity headlines, iPhones, the 24-hour news cycle—there are so many things out there vying for our attention. Don’t even get me started on what’s distracting our kids today. But instead of shaking our heads about this phenomenon, let’s do what The Best do in these scenarios: We […]

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A lot of people are surprised when I tell them that I don’t change up my core content when I’m talking to different audiences. Sure, if I’m talking to a corporate audience versus a room full of teenagers, I may tweak my delivery style. But most of my core content remains the same. Why? Because […]

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When I decided I wanted to be the best safety in the world, I didn’t ask myself this question. When I decided I wanted to be the best stage performer of my time, I didn’t ask myself this question. JFK didn’t ask this question when he declared we were going to put a man on […]

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A second-rate coach can’t help you, even if they sincerely want to. Why? Because they simply don’t know what it takes to get to the top. So if you want to be The Best, you need to find a coach whose been there, one who’s surrounded by people they’ve coached to the top, too. In […]

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What do the holidays mean to you? For me, it’s a time of year to slow down (a little) and spend quality time with family. (And share a few laughs, as you’ll see in the video!) This is especially true on Christmas morning, when we sit down and open all our presents together. I can’t […]

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When you do the math, it turns out that, statistically, 0.03% of the boys playing high school football will make it to the NFL. Some kids would read that statistic and hang up their cleats. Other people (like me) would rub their hands together with glee. I LOVE an impossible dream. Why? Because these kinds […]

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When you’re on a mission to be The Best, you have to make some changes in your life. And, at some point, you’re going to get some “push back” from the people who love you. It’s definitely going to happen at some point. Whether you’re incorporating strategies you discovered at Personal Story Power or putting […]

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Our community has experienced a lot in the last few weeks—the Borderline tragedy, then the Woolsey fires. Through it all I am grateful for my family, and the tremendous heroes who put their lives on the line every day to protect us. Which is exactly why Dawn and I grabbed the kids and made an […]

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“When other kids complain, Easons train.” We love our kids fiercely and we push them to chase their dreams, just like I push my community members like you to be The Best. In a world that offers so many distractions—celebrity, video games, Gucci backpacks—it can be hard to stay focused. In this video, Dawn and […]

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