The Best

Be The Best Blog with Bo Eason

Storytelling Expert, Former NFL All Star, Broadway Playwright & Motivational Speaker Helping You Achieve Greatness

Why a Goal—or Even a Mission—Isn’t Enough to Get to the Top


Do you have a mission? A goal? A dream? Look, those are all fine . . . but if you really want to get somewhere significant, if you want to end up at the top, if you want to be the Best, you need something with a little more weight to it. That’s why I […]


Ditch Your Plan B: Two Lessons I Learned from the NFL


I don’t believe in having a Plan B. If I’d had a Plan B, I never would have made it to the NFL. So if you truly want to achieve your crazy, impossible dream, it’s time to throw away your safety net. It’s actually hurting your chances of getting what you want. I’ll show you […]


Why You Should Throw Out Your To-Do List


I hate to-do lists. In fact, I think you should throw yours out. I’m dead serious. If you think I’m kidding—or you’re as frustrated with your to-do list as I was—then watch the above video to see what you need to do next! Here’s the deal: Being the Best is actually about doing LESS, not […]


Turn Today’s Distractions into Your Greatest Advantage


When you hear people say, “We live in the most distracted time in human history,” what’s your first reaction? A lot of people feel depressed. I almost start drooling with anticipation. Why? Because it’s a HUGE opportunity for people like you and me—people who are NOT distracted—to become the most valuable humans on the planet. […]


3 Strategies to Help You Get Your Biggest Projects Done


With my book coming out in the fall, I’ve had a lot of people ask me one question: “Bo, you’re so busy. You travel, you’ve got three kids and a wife, you coach, you train, you speak … How did you find time to write a book?!” I’ll be honest, I’m not great at sitting […]


How the Power of Sharing Our Most Vulnerable Stories Electrified a Room


I love live events, but maybe not for the reasons you might think. I just hosted a few hundred people for back-to-back Personal Story Power events in La Jolla—and I was absolutely blown away. The event gave me a visceral reminder of the electricity you can create when you get people in a room and […]


An Unexpected Source for a Powerful Personal Story


My goal today is to inspire you. I want to show you exactly what a compelling personal story looks like so you can realize what’s possible when you truly commit. This one comes from my Mastermind member, Kevin Ward. It all starts in a playground on the first day of third grade, when a kid […]


My New Pre-Event Ritual for Maximum Energy and Strength


Being The Best means never being quite satisfied. I’m constantly testing and tweaking my routines to see if I can’t get a little edge. That’s especially true when I’m prepping for a big event, like I’m doing now. I’ve talked about this before: The #1 mistake people make is not preparing. But that’s also your […]


Vulnerability: Are You Doing It Wrong?


“Vulnerability” is a big buzz word these days—and with good reason. When you expose yourself with no pretense, you’re highly watchable. You create a connection that draws your audience in and refuses to let them go. That being said, I see a LOT of people approaching vulnerability all wrong. When you go about it in […]


The Word That Will Launch Your Career


I used to work with a great acting coach who had a lot of famous, high-end movie star clients. (Remember, if you want to be The Best, you have to work with The Best.) He told them that there was ONE word that would define their careers. The funny thing is, I used the OPPOSITE […]