The Best

Be The Best Blog with Bo Eason

Storytelling Expert, Former NFL All Star, Broadway Playwright & Motivational Speaker Helping You Achieve Greatness

Why Greatness Is Your Birthright


Being the best is a very scary proposition. I talk about being the best a lot because it’s always been my quest—no matter what discipline I’m entering. But it’s more than that. I think being the best is our natural disposition. Let me explain. I’ve never met a person who said, “I’d like to be […]


Preparing Young People to Lead


For you young people out there, who are leaders, but no one’s handed you the baton yet, the only way to lead is to do it with how you see the world. And the only way to know how you see the world is for you to tell your perspective of it—you have to tell […]


How to Time Your Story When Giving a Speech


The length of your personal story should be equivalent to the length of your speech. Let me explain. Most of the speeches I do are 90 minutes. So if you have a 90-minute speech, you can have a 16- or 17-minute story. But let that story breathe a bit. You have 90 minutes. You don’t […]


How to Connect on Camera


As a speaker, you’re used to speaking in front of people, right? There’s an automatic connection you make to human beings. But what happens when you’re doing a webinar or talking to a camera like I’m doing today and there’s no one to talk to? You’ve got to connect through the lens, or if you’re […]


Accessing Emotions through Story


When you tell a story you’ve already resolved, there’s no emotion. Actually, that’s not true. You may have resolved your story. You may have some relationship from the past that you’ve resolved through story. That’s still a good story. Why? Before I answer that, let me tell you I’ve had to resolve all the stories […]


The Difference Between Storytelling and Messaging


A lot of people get confused by story and messaging. If you notice, I don’t use the word ‘messaging’. I know you hear it a lot, especially in politics. I think messages are for billboards and fortune cookies. I don’t use them. I use personal stuff. I come from a personal place. I look at […]


Go with Your Gut


One of the themes I come back to a lot on this blog is leadership. I’ve always believed that to truly lead, you’ve got to feel the pulse of the culture you’re in and go the opposite direction. So last year I came across this study that found most Western societies, including ours, are in […]


The Look of Leadership


Something happened to me recently that turned out to be a huge learning moment. If you follow me on the blog or on social, you know my son Axel has a dream of becoming an NFL quarterback so I surround him with the very best coaches to help him fulfill that dream. He has the […]


Why Thinking Is Overrated


We’re going to start to uncover some gold right now. When you work with me, you learn quickly that you don’t have to think because I’m not a much of a thinker. Everything is from the gut. Everything is instinctual. I just think we need less strategy in this world and more instincts. I’ll say […]


The Impact of Storytelling on Your Business


When my speaking career began, I would jet off to some city, get up on stage, deliver my speech, and leave. That was it. I was just taking one speaking fee after another, and leaving 100 people or 500 people or whatever the number was, feeling disappointed because they had no way of taking another […]


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