Dawn: You performed “Runt of the Litter”, the one-man show you wrote, 1,300 times. I’ve seen these stories over and over again, at every speech. Some of you have seen his Axel story or UC Davis story repeatedly. So how do you keep it fresh? Bo: Most people just repeat whatever they did the last […]

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Dawn: You’ve been teaching everyone about how you warm up, your creative process, and some of the writing exercises that you do. Can you share more about your personal creative process, like when you’re preparing for a speech? Bo: Yeah, my creative process is on the walls of my office. The walls are covered with […]

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Many of you who follow my blog know about my past life as an NFL player. I refer back to it because making that dream a reality set the foundation for how I would play in everything I pursued in life. To play at that level meant I had to become obsessed with being the […]

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Bo: What is your process for bringing out someone’s most powerful personal story? Mary: I usually ask a couple of questions to find out what your business is currently and what you want to do. And then I let you talk. You tell me your story and I don’t interrupt, sometimes for 20 or 30 […]

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There are three things that separate telling an actual story versus just giving an anecdote where you’re relaying something that doesn’t really have import or weight to it. If those three elements are present, it can usually be developed into a really well-structured story. Bo: What are the best components of a great story? Mary: […]

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People often think your story has to fit perfectly with your business. My business has nothing to do with football and I often share stories from my past, which is sports and football. I recently chatted with my story structure coach Mary Kincaid about this very topic because we both get asked about it all […]

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The family that trains together, stays together—that’s how the Easons roll. Each one of us has these huge dreams we’re trying to fulfill on. To do it, we have to hold each other accountable. We do that in a lot of different ways. One of them is by training together. So many people ask my […]

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Can you make a mistake when telling a story? Yep. You can. We’ve all had the experience of listening to someone tell a story, like on a plane or at a party, and the person just goes on and on, and you have no idea why you’re still listening. Well, imagine that happening when you’re […]

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I was honored to have world class sprinters Leroy Dixon and Tyson Gay join me at my last Personal Story Power Event. They’re making the same transition I did many years ago. They’re at the end of their athletic career and now what? They came to the event because they’re learning how to take what […]

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By the time we hit day 3 of my event, it’s just totally ON. The level of participation and energy people bring just keeps intensifying, even though we’ve had a couple of long days where we’ve worked our tails off. I always start the event by saying that we’re going to fight for each other—fight […]

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