There’s one thing that will make you instantly more compelling to your audience.

But the funny thing is, whenever this one thing comes into our lives, we can’t wait to get it out.

In the video above, I’ll ask you to make a mindset shift, to look at something that may feel like a curse and realize that it’s actually your greatest advantage as a storyteller.

Rocky Balboa had one of these. Dorothy in the Wizard of Oz faced a bunch of them. And, as a result, we couldn’t look away.

So if you want more people to pay attention, it’s time to embrace this one thing—and use it. I’ll reveal what it is in the video above.

Let’s leverage this strategy together. After you watch the video, I want to hear from you. Can you make this mindset shift? Can you name an example you can use to your advantage? Leave me a comment below!