We all like thinking back to the best moments of our lives every now and then.

What were some of yours? 

Maybe you hit the winning home run. Maybe you were voted prom queen—or class president. Or maybe you were named valedictorian.

But here's the funny thing about those moments: They're a bad place to start a story.

(That is, if you're trying to create connective tissue between yourself and the person you're talking to—which is what I'm all about.)

☝️ I'll show you why in this week's video above.

I'll also show you how to find the start of a great story. 

It means rewinding to a very specific time in your life when everything mattered.

By the way, we've always known that stories form powerful interpersonal connections, and the latest neuroscience is showing us why:

Fascinating, right? 

But it all starts with having the right story. I'll show you where to start in the video above.

Your Marching Orders

  1. When I asked you to recall the lowest moment of your life, what came up for you? 
  2. Pull out your journal, and spend two minutes writing down all the details you can remember. Incorporate all your senses. What did it smell like? What did you hear? How did your body feel?
  3. If you're feeling uncomfortable, vulnerable, or shy about telling your story, remember this: You've already lived this pain, so you might as well use it to build your company, build your income, and build your dreams. Let's turn this pain into leverage, together.