When my speaking career began, I would jet off to some city, get up on stage, deliver my speech, and leave. That was it.
I was just taking one speaking fee after another, and leaving 100 people or 500 people or whatever the number was, feeling disappointed because they had no way of taking another step with me. I wasn’t offering them anything beyond those 60 minutes I was on stage.
I didn’t even really know about offers or how to make them. I would just do my thing and head off to the next town. I didn’t give them an opportunity to come with me, if they wanted to.
Become an effective storyteller and people are going to follow you. You just have to make sure you’re giving them what they want. How do you give them an opportunity to go deeper with you? For some of you, the answer may be obvious. Others may be more like me where it may take some time to figure out how to make the most impact.
But this is the truth: Storytelling is how business is done now.
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