I tell a lot of personal stories when I speak. I even tell one about something that happened at a preschool birthday party I attended with my wife and son.

I tell these stories for a reason: I know that they’re laying the groundwork that influences potential clients to work with me.

If you’re feeling uncertain about how to bridge the gap between personal story and business results, check out the video above.

I’ll show you exactly how it all works, including why I know my preschool birthday story is helping me get hired.

Share your thoughts with me. Do you tell personal stories during your talks? How confident are you in relating them to your business philosophies and sensibilities?