CRAFT YOUR STORY, BUILD TRUST,
AND INCREASE YOUR REVENUE WITH A
FULLY IMMERSIVE EXPERIENCE
Discover the Power of Storytelling
to Scale Your Business
PERSONAL STORY POWER EVENT
MAY 6-8, 2025 | LA JOLLA, CA
Advisors Excel *Complimentary Ticket*
YOUR ABILITY TO BE THE ABSOLUTE BEST FINANCIAL ADVISOR COMES DOWN TO HOW EFFECTIVELY YOU CAN TELL YOUR PERSONAL STORY
IF YOU’RE A…
– Speaker
– Entrepreneur
– Financial advisor
– Medical practitioner
– Coach
– Consultant
AND YOU WANT TO…
– Scale your business
– Build your platform
– Become the leading expert in your industry
– Attract your perfect clients and customers
YOU CAN HAVE MORE…
– Customers
– Freedom
– Time
– Money
– Connections
– Trust
THERE'S ONLY ONE THING SEPARATING YOU FROM WHAT YOU WANT…
That's mastering your personal story—and presenting it in a way that captivates your audience for as long as you want to hold their attention.
I owe nearly everything in my career to the power of story: my career in the NFL, my success as a Broadway playwright and performer, my career as an in-demand public speaker and even my eight-time bestselling book, There’s No Plan B for Your A-Game.
Today, my mission is to give you the tools critical for discovering, expressing and sharing your personal story with the world so you can write your own ticket in life.
Join me for three days, and I'll show you how to make it happen. My all-star team and I have created a system that will take you, right where you are, and help you extract the juiciest, most crucial story of your life. We’ve turned this into a magnetic, immersive event that will grab hold of you for an experience you won’t forget.
MAY 6-8, 2025 | LA JOLLA, CA
MAY 6-8, 2025 | LA JOLLA, CA
You are invited to an event unlike any other event you have attended
When you join the Personal Story Power Event, you'll discover how to:
- Craft a personal story that's so juicy and so powerful that your audience won't be able to look away—and can't help but choose you.
- Master your physical presence so you can own any room confidently, before you even say a single word.
- Make money with your story—whether you’re speaking on stages, in a small group or just having a 1-on-1 conversation with a client.
- Adapt your speaking approach so people won’t be able to look away (in person or virtually).
- Build immediate trust with your audience so you can create instant credibility and authority.
Plus, during those three days, you'll be supported and guided by me and my team. You’ll be surrounded by your own team of Players, fighting for your dreams and committed to your greatness.
50% GROWTH: HOW ONE FINANCIAL ADVISOR USED THE POWER EVENT TO SCALE HIS BUSINESS
“We nearly doubled our booking rates (46% to 82%), so we're getting a lot more effective with the same marketing dollars spent.” – Tony
Since partnering with Advisors Excel in 2014, Bo has spent significant time training AE's top financial professionals, and has helped increase appointment-setting ratios for dozens of AE producers. Come spend 3 days with Bo and his team to help you extract your personal story so you can connect on a deeper level with clients and prospects—and become a highly effective and persuasive communicator.
PERSONAL STORY POWER EVENT
MAY 6-8, 2025 | LA JOLLA, CA
Advisors Excel *Complimentary Ticket*
WHAT LEADERS HAVE TO SAY
"I didn't fully understand the power of storytelling until I started working with Bo Eason. The results that Bo generated in his Perfecting Your Personal Story workshop for our top financial advisor coaching clients to connect emotionally with their clients and prospective clients has been invaluable in accelerating their success. I've had the opportunity to share the stage with Bo on many occasions and I can tell you that there is not a more dynamic and passionate storyteller that gets results anywhere."
JOHN BOWEN
CEO OF CEG WORLDWIDE
"When we look at the impact we’ve been able to make in supporting our financial advisors, the thing that we track and are always excited about is how we help those advisors grow. What can we do to support and improve their practice in a way that helps them grow? This year our advisors are on pace to do over $500 million more in production than they did last year and Bo is a big part of that growth."
CODY FOSTER
FOUNDER, ADVISORS EXCEL
"We often bring in speakers to inspire our team. But Bo was totally unexpected. He wasn't just another gifted athlete telling great stories. Bo's presentation was electrifying and he actually gave the team some valuable tools they could use with clients the very next day. I'd recommend him to any group that wants to increase motivation and productivity."
BILL PROPPER
PRESIDENT, 3 MARK FINANCIAL, AND CO-FOUNDER OF PELOTON GLOBAL
"Bo's keynote speech was nothing like I had seen in over thirty years in the financial services business - and there are a LOT of keynotes in our industry. He truly is the best at what he does. I was blown away and immediately signed up for his personal story coaching. The experience with Bo tripled my sales in the first year after implementing his techniques. If you want to WIN, work with the BEST - and that is Bo and his team."
SARAH SIMONEAUX
CPC, SIMONEAUX CONSULTING SERVICES
"From the moment he stepped on stage to the final moments of his performance of Runt of the Litter, Bo captivated our Franchise Partners' attention. His openness and emotional delivery created a real connection with everyone in the room! His message that everyone has a story resonated and is encouraging our Franchise Partners to discover their own stories. If you're looking for a speaker that will make an impact and inspire your audience with his unbelievable story telling ability, you can't get better than Bo!"
BRIAN SCUDAMORE
FOUNDER AND CEO OF 1-800-GOT-JUNK?
CONNECT ON A DEEPER LEVEL AND
BUILD INSTANT TRUST
WITH YOUR AUDIENCE
What would it mean to your life and to your business to be an absolutely undeniable force? A person who captivates your audience from the second you start your presentation?
How many new deals could you close? How many new opportunities could you create? How many of those lofty dreams that have been floating around in the back of your head could you finally fulfill on?
You tell me what you want to be world-class at, and I'll show you how to get there during my Personal Story Power Event.
If you're ready to get off the sidelines and put in the work, I'll show you how to become an unstoppable force in everything that you do.
CLAIM YOUR SEAT NOW!
I guarantee that it will be worth the investment in yourself.
Meet the Team of Experts
Bo Eason
Former NFL All-Pro. Actor. Playwright. Speaker. Leadership Trainer. National Bestselling Author.
Dawn Eason
Managing Partner, Bo Eason Experience
Jean-Louis Rodrigue
Acting Coach, Movement Director & Professor
Colleen Hauk
Business Strategy Expert
Jeffrey Bornman
Mindset and Personal Success Coach
Dr. Joan Rosenberg
Expert Psychologist, Master Clinician, Trainer & Consultant
Mary Kincaid
Story Structure Expert
PERSONAL STORY POWER EVENT VENUE
The Conrad Prebys Performing Arts Center
You will join me and my expert team for three days, in The Conrad Prebys Performing Arts Center. Located in a vibrant area full of restaurants and entertainment. This state-of-the-art theater is the jewel in the crown of the La Jolla Arts District. The shape and the acoustics of the hall provide an intimate atmosphere that is perfect for us to work on capturing and telling your personal story.
WHEN YOU ENROLL TODAY, YOU'LL RECEIVE:
1 TICKET TO PERSONAL STORY
POWER 3-DAY EVENT
Together, we’ll spend three intense days going through story-building exercises, movement instruction and vocal coaching. During these three days, you'll be supported and guided by me and my team. But, you’ll also be surrounded by your own team of Players, fighting for your dreams and committed to your greatness. All ready to get serious about mastering their story.
(RETAIL VALUE: $2,997)
STORYTELLING PLAYBOOK ONLINE COURSE: GET STARTED NOW WITH YOUR STORY
Before the Event: Use my six-step Storytelling Playbook program to help you build a solid foundation for your storytelling, as soon as you enroll. By the time you arrive in La Jolla, you'll be prepped and ready to own every room you walk into. You'll also get a copy of my one-man show, Runt of the Litter, so you can see how I turned my personal story into a Broadway show.
BO'S FAVORITE PROFESSIONAL WRITING JOURNAL
We’ll also give you the hardcover journal that Bo uses so you can capture new distinctions and inspiration as you put together your personal story.
(RETAIL VALUE: $797)
STORY BREAKTHROUGH COACHING SESSION
Before the Event: You'll jump on a live Zoom call with my two Story Coaches, Colleen and Jeffrey, to start brainstorming ideas for your personal story. (Working with these two is something usually reserved for my Mastermind members who pay five figures to train with me monthly!)
With their guidance, you'll move toward uncovering the defining moment you'll work with during the event, so you'll get the most out of our time in La Jolla. They'll also answer any questions you have so you can start excavating all the juicy details that will make your story unforgettable—and show you some strategies to amp up your creativity going forward.
You'll finish with the confidence that you're 100% ready to hit the ground running at my Personal Story Power Event.
(RETAIL VALUE: $397)
TOTAL PACKAGE WORTH: $4,191
ADVISORS EXCEL *COMPLIMENTARY TICKET*
PERSONAL STORY POWER EVENT
MAY 6-8, 2025 | LA JOLLA, CA
DURING OUR 3 DAYS TOGETHER, HERE'S WHAT TO EXPECT:
DAY 1
CAPTURE YOUR PERSONAL STORY
9:00 a.m. to 6:00 p.m. PT
- We'll kick it all off by preparing for greatness. That means getting used to the space we’re sharing—and getting your mindset in order.
- Then, we'll uncover and capture the most powerful thing you've got: your signature story, shaping it to perfection with interactive exercises that will show you how to make a powerful personal connection with your audience.
- Even if you think "I don't have much of a story," I've got news for you: I haven't met one person who I couldn't help uncover that most important, defining moment. Together, we'll make it happen.
DAY 2
HONE YOUR PHYSICALITY
9:00 a.m. to 6:00 p.m. PT
- On Day 2, you're going to meet my friend, Jean-Louis Rodrigue, the greatest movement coach in the world. We’re going to get you on your feet to learn how to bring an electric level of physicality to your personal story.
- We're also going to show you how to uncover a new level of physical power and strength that will make you absolutely undeniable to your audiences—whether you’re speaking to them virtually or in person.
- I'll also share with you my secret recipe, the six things I do every time I perform, which allow me to show up fully for every presentation from the first second I deliver for my audience. (We’ll even do them together!)
- At the end of Day 2, if you play full-out with us, you'll finish the day as a physical warrior with a compelling story to tell.
DAY 3
LEARN HOW TO MAKE MONEY WITH YOUR PERSONAL STORY
9:00 a.m. to 4:00 p.m. PT
- Day 3 is all about learning to make money with your personal story—how to prepare to be The Best. The #1 mistake people make is not preparing. But that's also your greatest advantage. Knowing how to prepare is the differentiating factor that will separate you from everyone else.
- I’ll also give you the structure I use with every talk I give, which will give you a simple, rinse-and-repeat formula for weaving story into your speeches, trainings and even your offers. With this formula, you’ll prime people to say “YES!” to working with you, even before you deliver your pitch.
Have more questions about the event? Check out the FAQ below.
HOW BO HAS IMPACTED THE COMMUNITY
"I’ve been doing dinner workshops for 15 years and I’ve never been able to book over 55%. I flew home yesterday after the Mastermind retreat and had one last night and one tonight. On Wednesday, I booked 72% of the room and tonight I booked 71% of the room all from using my personal story! So grateful and a massive thank you!!"
TONY DRAKE
CFP®, FOUNDER & CEO OF DRAKE & ASSOCIATES, LLC
“I landed a $17 million account from my seminar last week where I told my story for the first time. This lady had been to my seminar two years ago and never made an appointment. She came back to the seminar again last week and yesterday decided to do business! My largest account in 26 years! Thank you for standing at my shoulder and keeping me strong. I am a walking Bo Eason poster child.”
JEAN ANN DORRELL
SENIOR FINANCIAL SECURITY, INC.
“I have been speaking at public events; dinner seminars; investment workshops for 36 years... I JUST HAD MY BEST PRESENTATION EVER! We had 37 people for dinner that I had never met before. I opened the meeting with signature story and received great applause! Then I introduced the other speakers... I wrapped up the meeting with my second story and received tremendous applause! Over and over people told me how much they appreciated my stories; how much they enjoyed the presentation... It was so awesome, so amazing!! All I gotta say is GO MASTERMIND!”
TIM TREMBLAY
FOUNDER, TREMBLAY FINANCIAL SERVICES
“Before the Personal Story Power Event, I was a financial advisor, doing pretty good dinner seminars. The event changed my life in a lot of ways. Our seminar and our workshops have gone from me telling funny stories and analogies, but staying at a distance, to closing that gap, becoming much more vulnerable and transparent. We do this in our whole sales process, and now the relationships have gone from transactional to very authentic and relational. In terms of growth, since the Personal Story Power Event, we've literally watched our appointment set rate at our dinner workshops go from 50% in 2022 to about a 73% in 2023. Those who actually show up to the appointment, that has gone from 53% to 84% this year. The Personal Story Power Event really transformed my ability to connect with people and create intentional relationships rather than just a one-time transaction conversation.”
MIKE DOUGLAS
CFP®, PRESIDENT OF LIFEPLAN FINANCIAL DESIGN, INC.
PERSONAL STORY POWER EVENT
MAY 6-8, 2025 | LA JOLLA, CA
TOTAL PACKAGE WORTH: $4,191
ADVISORS EXCEL *COMPLIMENTARY TICKET*
FREQUENTLY ASKED QUESTIONS
Where Will the Event Be Held?
The event is located at the Conrad Prebys Performing Arts Center in the heart of La Jolla, CA.
The Conrad is located in a vibrant area full of restaurants and entertainment. This new state-of-the-art performing arts center is the jewel in the crown of the La Jolla Arts District. It's a perfect place for you to work with other Players to get your story up on its feet!
What's the Event Schedule Like?
Over three days, you will work with Bo and the team on extracting the juiciest, most crucial story of your life and shaping it into an unforgettable experience for your audience.
Here's the overall schedule so you know what to expect:
Day 1:
8:30 a.m. Registration
9 a.m. - 6 p.m. Power Event
6 p.m. - 6:45 p.m. Private Q&A with Bo and Dawn (VIPs ONLY)
Day 2:
9 a.m. - 6 p.m. Power Event
7 p.m. - 9 p.m. Networking dinner with Bo and Dawn (VIPs ONLY)
Day 3:
9 a.m. - 4 p.m. Power Event
What About Beverages, Meals, and Snacks?
Since we will be in a beautiful theater, only water is allowed inside. We will provide you with a water bottle to use throughout the event. (No outside water bottles are allowed, per theater rules.)
We will also take a few breaks throughout the day for you to fill up your water and eat any snacks you may need. We want you well-hydrated and well-fueled so you can perform at your peak.
Meals will be on your own, so you can use that time to take breaks and enjoy the beautiful scenery! There are many restaurants and cafes within walking distance. (We will have a list for you when you arrive.)
Who Else Will Be in the Audience, Training with Me?
When you register, you'll see Bo's signature "Players only" sign in the lobby. That will give you an idea of the high-caliber professionals you'll be training with. Along with Bo and his team, you'll train with an incredible group of Players committed to bringing their A-Game.
What About Hotels? Where Should I Stay?
If you are traveling from out of town, we have special hotel blocks set aside for the event at the following locations:
The Grande Colonial – 910 Prospect Street, La Jolla, CA 92037
In addition to being just a few blocks from the theater, the hotel also has breathtaking views of the California coastline. To make reservations, call 888-855-5653 or email info@gclj.com to receive our discounted rate by referencing the Bo Eason Experience group.
The Empress – 7766 Fay Avenue, La Jolla, CA 92037
This charming boutique hotel is just down the block from the theater. It's a smaller hotel, and the rooms will fill up quickly. You will get all the info to book once you register.
Inn by the Sea – 7830 Fay Avenue, La Jolla, CA 92037
Another boutique hotel just a block away from the theater with great views and includes parking. More info on booking once you register.
If I'm Flying, What Airport Do I Fly Into?
San Diego International Airport (SAN) is the closest, most convenient airport. It's about 13 miles away from the theater in La Jolla.
Is There Anything I Need to Do to Prepare?
Before the event, you'll enjoy a complimentary, LIVE Story Breakthrough Coaching Session with our Story Coaches. During this session you’ll work shoulder-to-shoulder with Bo’s highly trained story coaches to clarify how you want to grow your business and life with your story.
The complimentary sessions will be held about 2 weeks before the event. Keep an eye on your email for when booking opens up.
What If I Have More Questions?
Reach out to our team at events@boeason.com, and we'll get you the answers you need. We'd love to see you in La Jolla!
100% MONEY-BACK GUARANTEE, THE WAY IT SHOULD BE
The Personal Story Power Event has changed the lives of hundreds of professionals, just like you, and I've been so thrilled by the results they’ve achieved. However, it's not a "one-size-fits-all" approach. You've got to be willing to be open, authentic and play full-out with me at the 3-day event.
Here's my Personal Guarantee to you — I guarantee I'll give the event my absolute best, that I'll bring in my best trainers and talent, so you get the highest quality experience possible. If, after the first day, you don't think the event is right for you, find my wife Dawn. She will be sure to refund 100% of your tuition with no hard feelings.
Event Cancellation Policy: In the rare occurrence that an event needs to be cancelled by the promoter due to acts of God, health issues, attendee safety or other factors that are beyond his control, the promoter is not responsible for any costs associated with travel or travel cancellation by the attendee. This includes but is not limited to hotel, airline and/or other associated costs. The promoter will forward your seat to one of the next two events (your choice) at no additional cost. Although, if you elect to not attend a future Power Event, you will not receive a refund and your seat will be forfeited.
© 2025 | BoEason.com
5737 Kanan Road, #435, Agoura Hills, CA 91301
Questions? Email events@boeason.com
