There's One Simple Way to CREATE INSTANT TRUST—
and CUT THROUGH All the Noise and Static
when I started down this path, I wasn't a storyteller.
(And you don't have to be either!)
ALL YOU NEED IS A DREAM.
AND MINE WAS TO BE THE BEST SAFETY IN THE NFL.
When people see me speak on stage today, they say things like:
Oh, this must be in your blood. Do you come from a family of performers?
You've got so much talent. You were born for this.
You're so comfortable up there. I bet you've been on stage since you were a kid.
None of this is true.
My family owned a farm. I grew up doing farm chores in between running football drills with my brother, Tony, in pursuit of my dream to become the Best Safety in the NFL.
I wasn't born for the stage, just like I wasn't born to be a safety. I was too small, too slow—you name it, I heard it. But I never gave up.
And I never set foot in the Drama Club meetings. In high school, I was a jock. I lived, ate, breathed, and dreamed sports until my dream came true, and I was drafted by the Houston Oilers.
I wasn't born for the stage, just like I wasn't born to be a safety. I was too small, too slow—you name it, I heard it. But I never gave up.
And I never set foot in the Drama Club meetings. In high school, I was a jock. I lived, ate, breathed, and dreamed sports until my dream came true, and I was drafted by the Houston Oilers.
So how did I go from an NFL player to becoming the guy with the "most powerful play of the last decade" and a thriving business based on storytelling?
I'll show you how in my Storytelling Playbook.
But more importantly, if you want to build the foundation of your thriving business based on storytelling, I'll show you how you can do that, too.
But, first…
But more importantly, if you want to build the foundation of your thriving business based on storytelling, I'll show you how you can do that, too.
But, first…
Why Story?
Like me, maybe you didn't set out to be a performer or a storyteller.
(Although, if you did, you're in the right place, too!)
A lot of the people who come to me are respected professionals who've achieved success in their own fields—financial advisors, trainers, executives, coaches, managers, and practitioners. But here's what they all have in common:
They've got a story to tell.
And that goes for you, too.
I know YOU have a story to tell.
I've worked with thousands of clients, and I have yet to meet someone who doesn't have at least a few key moments that defined the course of their lives.
That's where your story starts.
And a funny thing happens when you start getting out there and telling it. People sit up and pay attention to you.
And when you keep telling that story, something even more incredible happens: They start to follow you.
They want to work with you. They'll buy your book, attend your seminar—whatever it takes.
Why? Because story creates connection.
It creates it faster than anything else I've seen. It also creates trust—and there's not a lot out there these days.
I meet so many people who think that it's their job to get up on stage and tell people about the work they've done, the things they've discovered, the system that's going to change their audience's lives.
But if you don't capture your audience's attention and earn their trust first, they're just not going to listen to you.
Your message is going to go in one ear and out the other.
When you LEAD WITH STORy, everything changes…
Telling your story is a simple, yet powerful strategy that you can build your business around. I'm living proof: storytelling has employed me for the last 20 years, and it's going to employ me for the next 20. Or, as my client Kevin Ward puts it:
Kevin Ward
Real Estate Coach, Speaker, Trainer at YESMasters.com, Bestselling Author
"When I first started working with Bo, I always thought, 'People don't want to hear my story. They want strategy.'
Then, I told my story at one of my events for the first time—and it changed our company. We had more people join my coaching than ever before. One of the people in the audience, who is still one of my top coaching members to this day, told me, 'That story was what changed everything for me and everybody in that room.' [When I met Bo], my coaching programs started at $297 a month. Today, my cheapest coaching program is $30,000. So $297/month to $30,000/year. Bo changed the way I trained."
So if you're ready to build your business on this one, powerful strategy—and create an instant, unbreakable connection with everyone you meet—I'll show you how to get started in my Storytelling Playbook.
Get the Storytelling playbook Now!
YOUR PRICE: $797
But, Bo, I'm Not a "Storyteller"
Here's how the Storytelling Playbook works:
- Through six online training modules, I'll take you on my journey from a banged-up NFL player with a career-ending knee injury to a Broadway playwright and six-figure speaker with an even bigger business behind me.
- Along the way, I'll open up the hood and show you how to tell a riveting story, not just with your words but with your body. In other words, I'll show you what works when it comes to telling your story to build your business—and I'll show you why.
You'll get more than 20 videos with accompanying PDF printables—but, maybe more importantly, you'll also get marching from me so you can start to turn your ideas into action.
- Then, I'll show you how it all comes together with an exclusive video of Runt of the Litter, my one-man show that the New York Times named "one of the most powerful plays of the last decade." (You can't see it anywhere else!)
If you end up at this point in the training with even an ounce of skepticism, I'll blow it away by showing you the end game—my one-man show. It will give you a real taste of what you're capable of.
The Storytelling Playbook includes a video of my performance, as well as the original script, so you can see how I put this story together.
- I'll also include a tool that every good storyteller needs: a great journal to capture your ideas. I'm going to send you a copy of the same journal I used to write Runt of the Litter.
I took all the blank pages of my journal and filled it with a story, and that's what I'm going to teach you to do. In my Storytelling Playbook, we'll go through the whole process together.
- Plus, I'll even throw in a special bonus: exclusive live footage of me working with professionals just like you. You'll watch transformations happen in the moment as each of the people I'm coaching steps into their role as a storyteller. Let these examples inspire you—and move you toward your own transformation.
Through story, we're going to CREATE THE CONNECTIVE TISSUE that brings people to you, DRAWS THEIR ATTENTION to you like a magnet—and REFUSES TO LET GO.
All of that is waiting for you in the Storytelling Playbook
I know you've got a story—and a message to share with the world. I'll show you how to build an absolutely undeniable connection between you and your audience, all through the power of your story.
If you're ready to reach more people, change more lives, and scale your business fast, click the button below and let's get started!
YOUR PRICE: $797
my personal small town guarantee
I grew up in a small town where somebody's word—somebody's handshake—was as good as a legal contract. If the tires I bought for my 1977 Ford Courier pickup weren't good, I'd bring them back to our town's tire salesman and he would make it right.
This is what I will promise you: If you invest in my Storytelling Playbook and feel it wasn’t worth the cost—that you didn't get closer to finding your story—then I want to make it right. I want the opportunity to refund you your full purchase price. It's what my dad taught me to do.
Just email support@boeason.com and I'll make sure my team handles your refund.
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5737 Kanan Road, #435, Agoura Hills, CA 91301
Questions? Email boeason@boeason.com
